Tesco needed help to develop the brand positioning for the jewel in their crown – their Finest range.


our approach.

This is a project that had a healthy dose of retailer pace. 4 weeks from picking up the brief to unifying internal and consumer perspectives and delivering a strategic recommendation that was ready to be executed by partner agencies.



Tesco have faced challenging times but Finest has been a beacon of hope with a strong performance and taking almost a third of the 2014 Grocer Own Label awards.

back to work